Hmm, not sure if I am going to characterize this as an astute observation of massive friction in a semi automated process or just a whinging rant. But hey, what is new about that in my infrequent and not particularly widely read blogs? (smiley..my editor is having trouble with emoticons).
A little bit of background here. It happens that I am searching for my next job/gig/career step/…call it what you will. And since I have been fortunate in how my career evolved this is the first time I have actually done this since the mid 1970’s, so you can safely infer:
- I am not real good at it
- things have changed a bit
Insert wry “smiley” here.
So I am doing all the things that you do when you are in this situation. You network with contacts and recruiters, and these days you interact with online job postings at the big job boards, target companies, and accidental, serendipitous discoveries via browsing, email from friends, etc.
There a lot of things about this process that drive job seekers to despair but I am not going to get into those beyond sharing a bit of truth I heard recently from an HR professional going through their own ultimately successful job search. Close to 100 online applications, 7 responses that turned into discussion or interviews, and very few notifications from firms not interested in pursuing the application. And that is a good “hit ratio”!! A soul destroying process for sure.
But I want to talk about the mechanics of online applications and how we can at least make that process more efficient and less painful. IMHO at least. Let’s review a few factoids
- Many large enterprises use the HR SaaS application Workday and collect online applications using that Application:
- I already have well over 20 separate Workday accounts for various companies I have applied to.
- Because the Workday application struggles to import resume data accurately, I have had to edit/update/create the same CV information in my resume for each of those Workday accounts.
- And there is other information not (I guess normally included in a resume) that gets collected every time I apply to a new company.
- Now there are also other job boards, and company Web sites that use different tools (although some times suspiciously familiar web parts to collect data). Which represents even more data entry, duplication, and time investment.
- I confess I find it interesting that almost all of we great unwashed job seekers are on Linked In, have profiles of differing quality that highlight our history, accomplishments, skills……probably even a resume document attached….none of which seems to help.
- Now I know that no one likely cares that me and my fellow job seekers have to spend a lot of time at this but it is an inefficiency, and represents friction in an online process that could be eliminated….and ultimately could benefit hiring firms as well as job seekers if more accurate information is always available online. Find that needed resource quicker!
So why am I picking on Microsoft?
- They own LinkedIn and could work harder at building agreement and coalitions around data structures in LinkedIn so that it becomes the true source of truth, in a format agreed by hopefully and ever growing set of partners. Why can’t we agree on common templates for profiles and resumes so that the LinkedIn format just gets imported properly everywhere?
- They are are strong partners with Workday, the clear leader these days in SaaS based HR systems, and getting Workday to align with appropriate formats would help……buuuttt the real win could be linking with Microsoft on identity.
- Microsoft’s research into bring your own identity is extremely promising because of their position as a “big Dawg” in providing online services, Active Directory, etc via the cloud, and the fact most enterprises use AD as a big part of employees corporate identity as well. The idea of bring your own identity and owning your Internet data is not new, David Siegel wrote about it in Pull in 2011, Blockchain adherents continually point to this as one of the big potential use cases and benefits, yada yada.
Imaging if I could sign into LinkedIN, Workday, etc with my own personal, highly secure credentials, associated with a profile/data vault/blockchain that held all my CV data, and share it securely with any prospective employer, job board, etc without any rekeying! Massive time savings for job seekers, much better data for potential employers, and a truly unimaginable amount of friction and wasted time eliminated. Who can argue with that? And of course employment application is a small part of the Internet activities and transactions that could benefit from this approach.
At one level firms have been utilizing bring your own identity for quite some time…many Internet sites and firms will allow you to use your Facebook or LinkedIn account to log in. But there is no data/wallet attached to that so you have to enter data on their web site to create a profile, payment model, etc. What I hope Microsoft will help us move towards is a stronger identity capability tied to the end user owning their data abd being able to share it in a standards based way. So it is early days in Microsoft’s migration to “bring your own identity”, there will be technical and religious battles about protocols, ciphers, trusted secrets…Blockchain versus authentication standards…Microsoft Authenticator versus other apps – no room to go through all of that.
I have shared a couple of interesting links below….my point to you is simple. To the extent we can we need to support moves in this direction – it will make all of our lives easier and more secure.
https://query.prod.cms.rt.microsoft.com/cms/api/am/binary/RE2DjfY
ok Microsoft, bring on the Blockchain!